About

Hi, I’m Vaibhav, the voice behind VK Point of View—a space about marketing is more than just campaigns and data—it’s a mindset.

With a background in engineering and a growing passion for branding, strategy, and consumer psychology, I created this platform to explore how marketing truly works from a grounded, human perspective. I believe that behind every ad, trend, or viral moment lies a deeper story—a point of view that shapes how brands connect with people.

Here, I decode marketing concepts, dissect real-world campaigns, and offer fresh takes that challenge the obvious and reveal the overlooked. If you’re curious about what makes brands tick and want to look beyond the buzzwords, you’re in the right place.

Let’s redefine marketing—one perspective at a time.