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What Generates Clicks? The Psychology Behind Buyer Behaviour
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Marketing in 2025 isn’t just about algorithms and analytics—it’s about people like us. Every click, every scroll, every purchase is a buyer behaviour. If you want your message to convert, you need to understand how the brain works .Enter cognitive biases: psychological shortcuts that influence how people make decisions often without realizing it. Smart…
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How Referral Marketing Transforms Customers Into Advocates
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PEOPLE TRUST PEOPLE MORE THAN ADS. In a world flooded with marketing messages, flashy campaigns, and endless promotions, one old-school strategy still reigns supreme: word-of-mouth. But here’s the twist—modern businesses are now rewarding customers for spreading the word through something powerful and scalable: a referral Marketing program. If you’re a brand looking to grow,…
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Turning Customer Name Into Powerful Marketing Triggers
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Did you know that using a customer name in your campaigns can increase engagement by up to 20%? In today’s crowded market, personalized marketing isn’t just a trend — it’s a necessity. While most brands rely on basic data like age, location, or purchase history, one powerful detail is often ignored: the customer name.…